In the immortal words of Maria Von Trapp, “Let’s start at the very beginning. A very good place to start!”
Don’t worry, I’m not going to break out into song…yet…
What I mean is, let’s get this blog rolling by discussing why we are here in the first place. As, The E-Marketing Maven, I create customized internet marketing plans for small, local businesses. But, you may be wondering, “Why do I need an internet marketing plan at all? I have a yellow page ad, and ads in the newspaper and on the radio, and I get street traffic to my store — or referrals to my business. I even have a website already! Do I really need a fancy-schmancy internet marketing plan?”
Well, you probably know my answer. I think just about every business needs to be positioned properly on the web, but you can watch this brief video I made (below) to understand why I hold that opinion (No, it’s not just to make more sales…it’s because it makes sense!). Warning: This video turns into a commercial for my services at the end, but the statistics about why it’s important to market your business online are still eye-opening. I could give you lots more where those came from!
Stay tuned because in the next blog post, I’m going to go over the elements of successful online marketing for small businesses.