Everyday I work with business owners suffering from Social Media Stress Syndrome. They often feel like they need to have an active presence on every social media site — yesterday!
The first thing I usually do is assure them that they probably do not need to be on every social network. Then, naturally, the next question they ask is, “So which social media site(s) should I focus on?” I usually reply, “It depends where your target market is hanging out and discussing subjects/issues related to your products and services.”
But often, their target market can be found on any or all of the major social media sites. Then we start discussing the pros and cons of each site. Nine-times-out-of-ten, they will start weighing the merits of focusing on Facebook vs. LinkedIn.
Most of the time I hear “Forget twitter!” Followed by “I just don’t get it!” Or “It’s not as popular” Or “I don’t think it could help…”
At which point I respond, “Hold on…Don’t dismiss Twitter so quickly!”
Then I explain why I often recommend that businesses – especially local businesses that need local customers – should focus on Twitter before Facebook.
Then I explain why Twitter is worthy of their consideration.
Here are the reasons I give:
It’s SO much more than “Here’s what I had for lunch”
Many people think that Twitter is just a bunch of people posting what they had for lunch that day, or that they’re standing in line at the bank. I always explain “That’s where Twitter may have started — but it has really evolved.” Now people post really interesting, clever, and useful information on there and there are amazing conversations with brilliant people. There’s a lot of value there.
Your following grows much faster than on Facebook or LinkedIn
Need to get in front of a lot of people quickly? Forget about Facebook, where it usually takes time to build a large, active, engaged fan base. In my experience, you can build a targeted audience of followers much faster on Twitter.
Need Local Customers? Find ‘Em On Twitter!
Finding targeted people in your geographic location on Twitter is a cinch. And, as you will see below, these people are likely to be “influencers” in your market.
What Happens On Twitter Doesn’t Stay On Twitter
While Twitter may have less users than Facebook or LinkedIn, Twitter users tend to be serious “influencers.” According to research by Exact Target, Twitter users are the ones that are much more likely to read, write, and comment on blogs posts, customer reviews, online videos etc. In other words, if members of your target market are on Twitter, then those Twitter users are likely to be the ones that influence the rest of your market. Ignore Twitter at your own peril!
Twitter is easier to learn than Facebook or LinkedIn.
After having taught many Facebook & Twitter Step-By-Step Workshops, I can tell you that technical part of Twitter is much easier to teach and learn.
Seriously! Just hear me out…
I know that many people sign up for Twitter, then look at it, with all of it’s symbols and abbreviations, and run-for-the-hills because it just looks so confusing…But really, there are only a handful of symbols and shortcuts that you need to know before you can be comfortably tweeting up a storm.
Ready. Set. Engage!
It’s easier for a company to engage in conversations with an individual on Twitter. On Facebook, the page that is set up for your business cannot like, share or comment on the posts of individuals, but on Twitter, there is no such barrier. It’s easier to engage in conversations with your target customers on Twitter.
Managing Twitter can be very convenient.
I find Twitter to be the easiest site to manage, both from Hootsuite (a social media management dashboard where you can schedule your tweets in advance) and from my cell phone. It’s very straightforward. It makes it very easy for the business owner to integrate the management of his Twitter account into his daily routine.
It’s great for B2B Businesses
While LinkedIn is known as “The place to be for B2B networking” — Twitter is no slouch in this area either. A recent Forbes article reported “Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.” Surprise!
You Tweeted with WHO?!?
Wanna connect with an author, thought leader, or member of the media? Twitter is THE place to be. On Facebook or LinkedIn, you’re likely to get ignored — but NOT on Twitter.
What Do You Think?
So, those are the reasons why I *love* Twitter and often recommend that companies start by focusing on growing their Twitter presence before focusing on other social media sites.
Do you agree? Disagree?
Tell me by leaving a comment below.
Need To Learn How To Use Twitter To Promote Your Business?
Come To My Twitter Step-By-Step Class On May 29, 2013 at the Vaughan Chamber Of Commerce. It’s a lot of fun! We set up your twitter account and get you tweeting right in class!
Is it past May 29, 2013? Then check here to see my upcoming classes in the Greater Toronto Area.
Don’t Live In The Greater Toronto Area?
No problem. I offer the same training, anywhere in the world, via screen-sharing technology. Here’s what a client recently said after a “virtual” Twitter training:
“We are a start up online business and were overwhelmed by social media! Sarah, The E-Marketing Maven, did a great job walking us through Facebook and Twitter via screen sharing. Her presentation was customized for our business needs and she made it all very simple for us. We now consider ourselves social media pros! Thanks Sarah.” – Malka from Label-Land.com