“Organic” Search Engine Marketing

If your website does not show up on Page One of the search engine results when your target customer searches for information related to your business, it might as well not exist. Search engine users rarely make it to Page Two of the search engine results.

There are several steps to getting your website listed on page one of the search engine results. Below we describe the critical three steps of Search Engine Optimization and how we can help you every step of the way.

1) Keyword Research

Thorough keyword research is a critical, foundational first step in every internet marketing project, from creating a wesite, to using social media and beyond. Keyword research ensures that you are using the correct keyword phrases that your target customer enters into the search engines to find information, products, and services specifically related to your business. (Included for FREE In Custom Website Design)

2) Keyword Placement

After the keyword research is completed, your keywords must be placed properly in your website, in the code and on the page. Please note that proper keyword placement, only ensures that your site will be indexed under the right keywords in Google’s database, where you are competing with other websites that use the same keywords. In other words, simply using your keywords properly on your website does not help your website rise in the search engine results for your chosen keywords, but it is a critical step in the process of making your website findable on the web. (Included for FREE  In Custom Website Design)

3) Backlinks Service For Page One Ranking

Getting and staying on page one of google requires a properly optimized website (i.e. keywords in the right places) and continuous work obtaining links back to your website on an ongoing basis from legitimate websites, so that Google sees that you are a legitimate, popular website that is used and referenced frequently.

My team can automate the monthly work it takes to get these backlinks and thereby get  your website to Page One of Google, and keep you there. This ongoing work, after the optimized website is complete, is the only “hands-free” way for you to get and stay on page one of the search engine results.

4) Add Fresh Content To Your Website

Marketing your business online is like driving a car, if you take your foot off of the gas pedal, you may coast for a while, but eventually the car will stop moving.

Similarly, when you are marketing your business online, if you stop adding fresh content to your website/blog or stop updating your social media accounts, your search engine rankings will slide, you’ll get less visitors to your website, and your  leads and sales will steadily decline.

The E-marketing Maven can train you or your employees to painlessly create high-quality content that your customers and the search engines will love. Click here to learn more. (linkto: Content Creation Training)

She can also help you completely outsource the content creation that is necessary to your website to rise in the search engine rankings. (Link To: “Hands Off” content creation)

5)  Build Your Audience And Share Your Content On Social Media

Social media activity is now necessary for your Search Engine Success. Period. The E-Marketing Maven can help you with 1-on-1 social media training, “Hands-On” Social Media Workshops or “Hands Off” Social Media Management services.

Don’t Delay! Bring Your Marketing Into The 21st Century Today!