FREE Webinar Replay: Social Media Made Simple For Holistic Health and Wellness Providers

If you’ve ever stared at your screen and wondered,  “How should I promote my holistic health practice on Social Media today?”  Then this is the seminar for you!

 Sarah Zeldman, “The E-Marketing Maven” is a big fan alternative medicine,  and  moreover, she understands that you want to spend your time healing people — not marketing your practice.

In this webinar, she shows how you can use social media to accomplish both goals at the same time.

 She  shares her exclusive three-step formula for successfully maintaining your practices’s presence on any social media site and explain exactly how to: 

  • Consistently generate great ideas for social media posts
  • Stand out from the crowd, even when sharing someone else’s content
  • Easily create engaging posts that target customers will like, comment on, and share with their friends.
  • Strategically network and use social media as bridge to real-world relationships
  • Turn your social media activity into leads and sales
  • Save time with insider tips and tools
  • and more! 

Watch It Now: 

Webinar Replay: Learn which social media site is the right one for your business

If you want to promote your business on Social Media, but you can’t decide where to start or where to focus – then watch the replay of my webinar: “Which Social Media Site Is Right For Your Business?” 

You’ll get a “tour” of the top six social media sites (Facebook, Twitter, LinkedIn, Youtube, Pinterest and Google+) and how you can use them for your business.

You’ll learn:
* The demographics and culture of each site
* The essence of how each site works
* Insider tips on succeeding with the sites
* Examples of small businesses that have generated
leads and sales with each site
* and more!

Just click here to see the video: http://brinx.it/GOi

Solutions To The Social Media Time Suck: How to Get In, Get Out, and Get On With Your Day!

Social media is one of the most important business communication developments in a long time, but it can be a big distraction if it’s not approached properly.

If you want to leverage the great benefits of social media (e.g. increased exposure for your brand at a minimal cost)  without killing your productivity, you’ve got to learn how to  stay focused while using social media.

Here are my top tips to help keep you focused:

Finish Other Tasks First
On a daily basis, work on your core business tasks first. Try saving social networking for later in the day. That way, you can ensure everything that needs to get done, does get done. 

Remind Yourself That  You’re Getting On Social Media For Your Business
Sites like Facebook pull us in because the newsfeed appeals to our personal interests. (Here’s a tip that will help you avoid the Facebook newsfeed completely!) Before you get on any Social Media site, set the intention that you are going on for business only. Remember that you can enjoy social media on a personal level after business hours.

Know Your Goals
Before you jump on social media, take a breath and remember your long term goals.  Do you want to:

  • Build Brand Awareness
  • Grow Your Following
  • Increase Your Engagement
  • Connect with Influencers
  • Something else?

Your long term goals should be clearly defined and written on paper.  These goals will shape the daily actions that you should take, so review them regularly and make sure that they are in the forefront of your mind when starting to use social media for your business.  

 Know Your Primary Action For The Day
Before you log into a social network, make sure you have a very clear idea of your strategic actions for the day. Know exactly which part of the three step formula you want to accomplish. (Learn the details of my three-step formula for being successful on any social media site here.

Are you going to:

  • Post your own content? 
  • Share good content that you found? 
  • Spend your time “mingling”?  
  • Something else?

I always say, “Clarity is the one thing you can never have enough of” — and that goes double for social media! It’s just too easy to get distracted. Making sure you have your tasks outlined helps you stay on track — instead of following that link to a YouTube video of an amazing 5 year old opera singer. 

Limit the Networks You’re Involved In
Too many business owners try to be everywhere at once. It’s a recipe for burnout and it isn’t likely going to grow your business.   It’s important to select only a handful of key social networks. If you’re just getting started with social networking, simply stick with one until you’ve mastered it, and move on from there. 

Of course, finding out which social media site works best for your business will take some experimentation. Just don’t rush to do everything at once because you need to dedicate the appropriate time and effort to seeing what produces the most benefit. 

  

Set A Timer
It sounds “old school”, but “old school” still works. Decide how much time you are going to spend on social media that day and set a timer to ding 5 minutes before the end time, to give yourself time to “wrap up.” You’ll be grateful when you hear that “ding” and remember to move on to other stuff. (I love using The Action Machine to time all of my tasks) 

Have a Notification Strategy
There is nothing more detrimental to productivity than being interrupted all day long with emails telling you about new retweets, likes and comments. You can limit these interruptions in a few ways:

  • Turn notifications off completely. Rarely, is there a social media emergency and if you’re already checking in regularly, you don’t really need to get an email notification for everything.
  • Some networks, like Pinterest, allow you to get a daily digest of notifications, instead of receiving an individual notification of each update. 
  • Don’t send the notifications to your main email address. Choose an address you check less frequently, so you arenít constantly distracted by the new updates. 

Use Tools
There are plenty of tools like Hootsuite.com and BufferApp.com that can help you schedule updates, allow you to view your various network streams in one place, compile analytics for you and more. These are very useful tools to ensure you keep tabs on your interactions, allow you to participate more efficiently and can help you rework your strategy for maximum effectiveness. 

So those are some strategies to help you manage your social media in a minimum amount of time. What are your favorite tips? Please share in the comments! 

 

Twitter: The Redheaded Stepchild Of The Social Media World – And Why It Deserves Your Attention!

Everyday I work with business owners suffering from Social Media Stress Syndrome. They often feel like they need to have an active presence on every social media site — yesterday! 

The first thing I usually do is assure them that they probably do not need to be on every social network.  Then, naturally, the next question they ask is, “So which social media site(s) should I focus on?”  I usually reply, “It depends where your target market is hanging out and discussing subjects/issues related to your products and services.” 

But often, their target market can be found on any or all of the major social media sites.  Then we start discussing the pros and cons of each site.  Nine-times-out-of-ten, they will start weighing the merits of focusing on Facebook  vs. LinkedIn.  

Most of the time I hear “Forget twitter!” Followed by  “I just don’t get it!”  Or “It’s not as popular” Or “I don’t think it could help…”  

At which point I respond, “Hold on…Don’t dismiss Twitter so quickly!”

Then I explain why I often recommend that businesses – especially local businesses that need local customers – should focus on Twitter before Facebook.  

Then I explain why Twitter is worthy of their consideration.

Here are the reasons I give: 

It’s SO much more than “Here’s what I had for lunch”
Many people think that Twitter is just a bunch of people posting what they had for lunch that day, or that they’re standing in line at the bank.  I always explain “That’s where Twitter  may have started — but it has really evolved.”  Now people post really interesting, clever, and useful information on there and there are amazing conversations with brilliant people. There’s a lot of value there. 

Your following grows much faster than on Facebook or LinkedIn
Need to get in front of a lot of people quickly? Forget about Facebook, where it usually takes time to build a large, active, engaged fan base.   In my experience, you can build a targeted audience of followers much faster on Twitter.  

Need Local Customers?  Find ‘Em On Twitter!
Finding targeted people in your geographic location on Twitter is a cinch. And, as you will see below, these people are likely to be “influencers” in your market. 

What Happens On Twitter Doesn’t Stay On Twitter
While Twitter may have less users than Facebook or LinkedIn, Twitter users tend to be serious  “influencers.” According to research by Exact Target, Twitter users are the ones that are much more likely to read, write, and comment on blogs posts, customer reviews, online videos etc. In other words, if members of your target market are on Twitter, then those Twitter users are likely to be the ones that influence the rest of your market. Ignore Twitter at your own peril!

Twitter is easier to learn than Facebook or LinkedIn.
After having taught many Facebook & Twitter Step-By-Step Workshops,  I can tell you that technical part of Twitter is much easier to teach and learn. 

Seriously! Just hear me out… 

I know that many people sign up for Twitter, then look at  it, with all of it’s symbols and abbreviations, and run-for-the-hills because it just looks so confusing…But really, there are only a handful of symbols and shortcuts that you need to know before you can be comfortably tweeting up a storm.  

Ready. Set. Engage!
It’s easier for a company to engage in conversations with an individual on Twitter.  On Facebook, the page that is set up for your business cannot like, share or comment on the posts of individuals, but on Twitter, there is no such barrier.  It’s easier to engage in conversations with your target customers on Twitter.

Managing Twitter can be very convenient.
I find Twitter to be the easiest site to manage, both from Hootsuite (a social media management dashboard where you can schedule your tweets in advance) and  from my cell phone. It’s very straightforward.  It makes it very easy for the business owner to integrate the management of his Twitter account into his daily routine.

It’s great for B2B Businesses
While LinkedIn is known as “The place to be for B2B networking” — Twitter is no slouch in this area either. A recent Forbes article reported “Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.”  Surprise!

You Tweeted with WHO?!?
Wanna connect with an author, thought leader, or member of the media? Twitter is THE place to be.  On Facebook or LinkedIn, you’re likely to get ignored — but NOT on Twitter.

What Do You Think? 

So, those are the reasons why I *love* Twitter and often recommend that companies start by focusing on growing their Twitter presence before focusing on other social media sites.

Do you agree? Disagree? 

Tell me by leaving a comment below.

Need To Learn How To Use Twitter To Promote Your Business?  

Come To My Twitter Step-By-Step Class On May 29, 2013  at the Vaughan Chamber Of Commerce. It’s a lot of fun! We set up your twitter account and get you tweeting right in class! 

Is it past May 29, 2013? Then check here to see my upcoming classes in the Greater Toronto Area.

 Don’t Live In The Greater Toronto Area?

No problem. I offer the same training, anywhere in the world, via screen-sharing technology.  Here’s what a client recently said after a “virtual” Twitter training:

 “We are a start up online business and were overwhelmed by social media! Sarah, The E-Marketing Maven,  did a great job walking us through Facebook and Twitter via screen sharing. Her presentation was customized for our business needs and she made it all very simple for us. We now consider ourselves social media pros! Thanks Sarah.” – Malka from Label-Land.com 

 Contact Me For More Information Today! 

 

See Sarah Zeldman, The E-marketing Maven On Daytime TV!

It was great to be on DayTime York Region with my gracious hosts Elaine Yim Spencer & Jeff Moore!  My very first TV appearance!  I particularly loved the question “If Facebook, Twitter and LinkedIn were hanging over a cliff, and you could only save one, which one would you save?”  – Way to keep me on my toes! Click the link below to watch the segement below and see my “suprise” answer to his surprising question! 

The 3 Step Formula For Marketing Your Business On Any Social Media Site

Congratulations! You’ve started an account for your business on Facebook, or Twitter, Or LinkedIn, or Pinterest, or Google+.

Now What?

If you’ve ever stared at your screen wondering, “How should I promote my business on this social network today?”  –– This article is for you.

The answer to the questions above comes down to three little words. If you can remember these three words (repeat it like a mantra) , you’ll never wonder “What should I do on this social network?” again.

I have taught this formula in my seminars and to my clients and they love it! 

Ready? Here they are:

Post. Share. Mingle.

Unless you are running a specific event on a social network (like a twitter chat or a google hangout) — your regular marketing activities can be summed up in those three little words.

No matter which social media site you are on, if you want to promote your business on it,  you are almost always going to be doing one of these three activities: 

Here are some critical things to remember for each step. 

When posting your own original content, remember that it shouldn’t be “all about you” all the time. If you only post self-promotional material, your audience will tune you out quickly.  To paraphrase Amy Porterfield, Facebook Expert, eighty percent of your post should be “inspiring, educational, empowering, or entertaining.” If you post content that truly adds value to your audience eight percent of the time, then you can post promotional content twenty percent of the time and your audience will notice it and probably support you by engaging with those posts, as well as, of course, taking advantage of what you have to offer. 

In order to become a valuable resource for your audience (so that they want to read your posts on a regular basis) and to be considered “a citizen in good standing” of the social media world, you must frequently share other people’s content. You can stand out from the crowd by telling your audience, in your post, why you think they would enjoy the article, instead of just re-posting the title. Also, sharing, or retweeting someone else’s content is a good way to “get on their radar” and start a conversation with them — so go ahead and share strategically. If there’s someone you want to connect with, and they’ve posted something brillant, share it with your audience. They will probably thank you for it, and you can take the conversation from there.

Once while I was teaching my Twitter Step-By-Step class, one of my students asked, “Sarah, I post and share on Twitter all the time. I never see any business from it.” I explained to her that if all she does is post and share on Twitter, without actually starting and jumping into conversations, then it’s as if she going to networking meetings, leaving her cards at the front entrance, and leaving. She is much more likely to generate leads and create valuable business relationships if she actually stays at the meeting and socializes.  Likewise, she (and you) will only see the benefits of social media marketing if she engages in conversations sites like Twitter. Each site has different ways to “mingle.” On LinkedIn, you may want to join groups. (Not industry groups of your peers. Choose the groups where your target market hangs out!)   On Facebook perhaps you should regularly visit some pages that would interest your target customers. Create a strategy for how you are going to mingle on each site.  Then — Be Bold! Be Brave!  Start conversations and jump into conversations that have already started. It’s okay. It’s expected. After all, social media is supposed to be social.

So, to wrap up…

If you ever find yourself staring at your computer wondering…

What Should I Do To Promote My Business Today?

Just remember these three steps:

Post. Share. Mingle.

1. Post Your Own Original Content
2. Share Other People’s  Content
3. Mingle. Start and Jump Into Conversations.

 Now — go to it!

I’ll see you on social media!

Need More Help With Social Media Marketing

Sarah Zeldman loves to show entrepreneurs and companies, click-by-click, how to use social media sites to promote their products and services. Check out her upcoming “Step-By-Step” seminars in the Greater Toronto Area or learn more about how she can help you at your location.