FREE Webinar Replay: Social Media Made Simple For Holistic Health and Wellness Providers

If you’ve ever stared at your screen and wondered,  “How should I promote my holistic health practice on Social Media today?”  Then this is the seminar for you!

 Sarah Zeldman, “The E-Marketing Maven” is a big fan alternative medicine,  and  moreover, she understands that you want to spend your time healing people — not marketing your practice.

In this webinar, she shows how you can use social media to accomplish both goals at the same time.

 She  shares her exclusive three-step formula for successfully maintaining your practices’s presence on any social media site and explain exactly how to: 

  • Consistently generate great ideas for social media posts
  • Stand out from the crowd, even when sharing someone else’s content
  • Easily create engaging posts that target customers will like, comment on, and share with their friends.
  • Strategically network and use social media as bridge to real-world relationships
  • Turn your social media activity into leads and sales
  • Save time with insider tips and tools
  • and more! 

Watch It Now: 

Webinar Replay: Learn which social media site is the right one for your business

If you want to promote your business on Social Media, but you can’t decide where to start or where to focus – then watch the replay of my webinar: “Which Social Media Site Is Right For Your Business?” 

You’ll get a “tour” of the top six social media sites (Facebook, Twitter, LinkedIn, Youtube, Pinterest and Google+) and how you can use them for your business.

You’ll learn:
* The demographics and culture of each site
* The essence of how each site works
* Insider tips on succeeding with the sites
* Examples of small businesses that have generated
leads and sales with each site
* and more!

Just click here to see the video:

Webinar: August 15 – Which Social Media Site Should I Use To Build My Business?

If you want to promote your business on Social Media, but you can’t decide where to start — this is the webinar for you!

Join me for a special FREE webinar on August 15, sponsored by Deborah Gallant of


You will learn:

  • The demographics and “culture” of the top 6 social media sites: Facebook, Twitter, Linkedin, YouTube, Pinterest & Google+
  • The keys to success on each site
  • How to determine which one might be right for your business. 
  • Time saving tips and tools
  • and more!

Register Today:

Seminar At Staples: Three Simple Steps To Social Media Success

Staples, the company that is known for the “easy” button is now making your Social Media Marketing easier — with the help of yours truly! 

On August 14, 2013, I will be speaking at the Business@Breakfast Meeting hosted by Staples and the Richmond Hill Chamber of Commerce. 

If you’ve ever stared at your screen and wondered, “How should I promote my business on social media today?” Then this seminar is for you!

I will demystify Social Media Marketing and will share my exclusive three-step formula for successfully maintaining your company’s presence on any social media site. I will  explain exactly how to: 

  • Consistently generate ideas for great social media posts.  
  • Stand out from the crowd, even when sharing someone else’s content. 
  • Easily create engaging posts that target customers will like, comment on, and share with their friends.
  • Strategically network and use social media as a bridge to real-world relationships.
  • Turn your social media activity into leads and sales
  • Save time with insider tips and tools
  • and more!
Simplifying Social Media Marketing? That was Easy!
You can download this flyer for more information and register here:

Solutions To The Social Media Time Suck: How to Get In, Get Out, and Get On With Your Day!

Social media is one of the most important business communication developments in a long time, but it can be a big distraction if it’s not approached properly.

If you want to leverage the great benefits of social media (e.g. increased exposure for your brand at a minimal cost)  without killing your productivity, you’ve got to learn how to  stay focused while using social media.

Here are my top tips to help keep you focused:

Finish Other Tasks First
On a daily basis, work on your core business tasks first. Try saving social networking for later in the day. That way, you can ensure everything that needs to get done, does get done. 

Remind Yourself That  You’re Getting On Social Media For Your Business
Sites like Facebook pull us in because the newsfeed appeals to our personal interests. (Here’s a tip that will help you avoid the Facebook newsfeed completely!) Before you get on any Social Media site, set the intention that you are going on for business only. Remember that you can enjoy social media on a personal level after business hours.

Know Your Goals
Before you jump on social media, take a breath and remember your long term goals.  Do you want to:

  • Build Brand Awareness
  • Grow Your Following
  • Increase Your Engagement
  • Connect with Influencers
  • Something else?

Your long term goals should be clearly defined and written on paper.  These goals will shape the daily actions that you should take, so review them regularly and make sure that they are in the forefront of your mind when starting to use social media for your business.  

 Know Your Primary Action For The Day
Before you log into a social network, make sure you have a very clear idea of your strategic actions for the day. Know exactly which part of the three step formula you want to accomplish. (Learn the details of my three-step formula for being successful on any social media site here.

Are you going to:

  • Post your own content? 
  • Share good content that you found? 
  • Spend your time “mingling”?  
  • Something else?

I always say, “Clarity is the one thing you can never have enough of” — and that goes double for social media! It’s just too easy to get distracted. Making sure you have your tasks outlined helps you stay on track — instead of following that link to a YouTube video of an amazing 5 year old opera singer. 

Limit the Networks You’re Involved In
Too many business owners try to be everywhere at once. It’s a recipe for burnout and it isn’t likely going to grow your business.   It’s important to select only a handful of key social networks. If you’re just getting started with social networking, simply stick with one until you’ve mastered it, and move on from there. 

Of course, finding out which social media site works best for your business will take some experimentation. Just don’t rush to do everything at once because you need to dedicate the appropriate time and effort to seeing what produces the most benefit. 


Set A Timer
It sounds “old school”, but “old school” still works. Decide how much time you are going to spend on social media that day and set a timer to ding 5 minutes before the end time, to give yourself time to “wrap up.” You’ll be grateful when you hear that “ding” and remember to move on to other stuff. (I love using The Action Machine to time all of my tasks) 

Have a Notification Strategy
There is nothing more detrimental to productivity than being interrupted all day long with emails telling you about new retweets, likes and comments. You can limit these interruptions in a few ways:

  • Turn notifications off completely. Rarely, is there a social media emergency and if you’re already checking in regularly, you don’t really need to get an email notification for everything.
  • Some networks, like Pinterest, allow you to get a daily digest of notifications, instead of receiving an individual notification of each update. 
  • Don’t send the notifications to your main email address. Choose an address you check less frequently, so you arenít constantly distracted by the new updates. 

Use Tools
There are plenty of tools like and that can help you schedule updates, allow you to view your various network streams in one place, compile analytics for you and more. These are very useful tools to ensure you keep tabs on your interactions, allow you to participate more efficiently and can help you rework your strategy for maximum effectiveness. 

So those are some strategies to help you manage your social media in a minimum amount of time. What are your favorite tips? Please share in the comments! 


Twitter: The Redheaded Stepchild Of The Social Media World – And Why It Deserves Your Attention!

Everyday I work with business owners suffering from Social Media Stress Syndrome. They often feel like they need to have an active presence on every social media site — yesterday! 

The first thing I usually do is assure them that they probably do not need to be on every social network.  Then, naturally, the next question they ask is, “So which social media site(s) should I focus on?”  I usually reply, “It depends where your target market is hanging out and discussing subjects/issues related to your products and services.” 

But often, their target market can be found on any or all of the major social media sites.  Then we start discussing the pros and cons of each site.  Nine-times-out-of-ten, they will start weighing the merits of focusing on Facebook  vs. LinkedIn.  

Most of the time I hear “Forget twitter!” Followed by  “I just don’t get it!”  Or “It’s not as popular” Or “I don’t think it could help…”  

At which point I respond, “Hold on…Don’t dismiss Twitter so quickly!”

Then I explain why I often recommend that businesses – especially local businesses that need local customers – should focus on Twitter before Facebook.  

Then I explain why Twitter is worthy of their consideration.

Here are the reasons I give: 

It’s SO much more than “Here’s what I had for lunch”
Many people think that Twitter is just a bunch of people posting what they had for lunch that day, or that they’re standing in line at the bank.  I always explain “That’s where Twitter  may have started — but it has really evolved.”  Now people post really interesting, clever, and useful information on there and there are amazing conversations with brilliant people. There’s a lot of value there. 

Your following grows much faster than on Facebook or LinkedIn
Need to get in front of a lot of people quickly? Forget about Facebook, where it usually takes time to build a large, active, engaged fan base.   In my experience, you can build a targeted audience of followers much faster on Twitter.  

Need Local Customers?  Find ‘Em On Twitter!
Finding targeted people in your geographic location on Twitter is a cinch. And, as you will see below, these people are likely to be “influencers” in your market. 

What Happens On Twitter Doesn’t Stay On Twitter
While Twitter may have less users than Facebook or LinkedIn, Twitter users tend to be serious  “influencers.” According to research by Exact Target, Twitter users are the ones that are much more likely to read, write, and comment on blogs posts, customer reviews, online videos etc. In other words, if members of your target market are on Twitter, then those Twitter users are likely to be the ones that influence the rest of your market. Ignore Twitter at your own peril!

Twitter is easier to learn than Facebook or LinkedIn.
After having taught many Facebook & Twitter Step-By-Step Workshops,  I can tell you that technical part of Twitter is much easier to teach and learn. 

Seriously! Just hear me out… 

I know that many people sign up for Twitter, then look at  it, with all of it’s symbols and abbreviations, and run-for-the-hills because it just looks so confusing…But really, there are only a handful of symbols and shortcuts that you need to know before you can be comfortably tweeting up a storm.  

Ready. Set. Engage!
It’s easier for a company to engage in conversations with an individual on Twitter.  On Facebook, the page that is set up for your business cannot like, share or comment on the posts of individuals, but on Twitter, there is no such barrier.  It’s easier to engage in conversations with your target customers on Twitter.

Managing Twitter can be very convenient.
I find Twitter to be the easiest site to manage, both from Hootsuite (a social media management dashboard where you can schedule your tweets in advance) and  from my cell phone. It’s very straightforward.  It makes it very easy for the business owner to integrate the management of his Twitter account into his daily routine.

It’s great for B2B Businesses
While LinkedIn is known as “The place to be for B2B networking” — Twitter is no slouch in this area either. A recent Forbes article reported “Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.”  Surprise!

You Tweeted with WHO?!?
Wanna connect with an author, thought leader, or member of the media? Twitter is THE place to be.  On Facebook or LinkedIn, you’re likely to get ignored — but NOT on Twitter.

What Do You Think? 

So, those are the reasons why I *love* Twitter and often recommend that companies start by focusing on growing their Twitter presence before focusing on other social media sites.

Do you agree? Disagree? 

Tell me by leaving a comment below.

Need To Learn How To Use Twitter To Promote Your Business?  

Come To My Twitter Step-By-Step Class On May 29, 2013  at the Vaughan Chamber Of Commerce. It’s a lot of fun! We set up your twitter account and get you tweeting right in class! 

Is it past May 29, 2013? Then check here to see my upcoming classes in the Greater Toronto Area.

 Don’t Live In The Greater Toronto Area?

No problem. I offer the same training, anywhere in the world, via screen-sharing technology.  Here’s what a client recently said after a “virtual” Twitter training:

 “We are a start up online business and were overwhelmed by social media! Sarah, The E-Marketing Maven,  did a great job walking us through Facebook and Twitter via screen sharing. Her presentation was customized for our business needs and she made it all very simple for us. We now consider ourselves social media pros! Thanks Sarah.” – Malka from 

 Contact Me For More Information Today! 


The Foolproof Way To Avoid Getting Sucked Into The Facebook Newsfeed When Posting To Your Fanpage

No doubt about it — social media marketing can be a huge time drain.  

One of the main reasons why it’s such a time drain is because when we get on a site like Facebook to create a post, the first place land is our newsfeed — and we naturally glance at the posts at the top of the page.  Then, without even realizing it, we are “off and scrolling” down the newsfeed.  Then we “wake up” 20, 30 or 40 minutes later and wonder “Why did I come here in the first place? Oh yeah, I had a great idea for something to post on my Fanpage…What was that idea anyway???” 

Well, I have recently figured out a simple little solution for avoiding this common problem.

It’s so simple, I can almost hear your palm smack your forehead.

Ready for it?

Create a bookmark for your facebook fanpage. Put it in the bookmark bar on your browser.

Now, whenever you want to post something to facebook, just click on the link in your broswer bar to go directly to your fanpage, write your post — and then go do your other work (unless you planned to stay and “strategically mingle” on Facebook)

Not sure what I mean when I say, “Create a bookmark for your facebook fanpage. Put it in the bookmar bar on your browser.” — Just see the screenshot below.

Did your palm just hit your forehead?

Do you have some time-saving tips to share? Please leave them in the comments! I look forward to smacking my own forehead! 



LinkedIn Tip: The Most Efficient and Effective Way To Post A Status Update and Share It With Your LinkedIn Groups

You’ve probably heard that LinkedIn is “The place to be for business-to-business networking” — but how exactly do you network on LinkedIn? 

In the video below, I show you exactly how to network on LinkedIn in two ways, at the same time.  I demonstrate the best way to create a status update on Linkedin, and then how to share that status update with a group and start a discussion. Both of these activities will help establish you as an expert and help you create more connections. Click here to download the step-by-step instructions that go along with this video. 

Get More Leads With Each Link You Share On Social Media

Sharing links to other people’s content is one of the three steps in my “formula” for marketing your business on any social media site.  While sharing links to great content helps you become known as a valuable resource and establishes you as “a citizen in good standing” of the social media world, there is one major disadvantage to this strategy — you are sending people to someone else’s website! Once your reader clicks on the link you are sharing– you and your brand are out of sight, and out of mind…until now…

Thanks to you can still shorten your liink (like you do with – but now you can add your name, logo and link to your site in a banner at the top of each page that you find and share on social media.  

You can see it in action on this link to an article about how to optimize your images for Pinterest:

And here’s a screenshot of how I used it for a client:

While I have used the same template in both examples, offers several different design options.

More importantly, since I have been using, I have seen an increase in the number of people who sign up to get my free report. For just $9.99/year — this branding and lead-generating tool is a bargain! 

I have never seen anything like this. Have you? If you know of some other  tools that allow you to get some “cred” (and leads!) for all of the links that you share, please tell us about them in the comments!